How it works
Take our 3 minute free 'Is Your Brand Culturally relevant' Scorecard test. See how you score.
We have created a free diagnostic tool to allow you to benchmark your brand's cultural relevancy. We will send you a personalised report that has been developed based on our experience of running projects with some of the world's leading brands.
You’ll be scored against the following key areas:
Brand Foundations
When brand foundations are robust, cultural enhancement stems from and reinforces your essence rather than diluting it. This North Star guides decision-making amid complex cultural landscapes.
Community Cultural DNA
To build deep cultural resonance, brands must grasp the essence of a community's way of life. Go beyond surface traits to study the history, values, traditions and influences that comprise its cultural DNA. Is there a strong understanding of your target community's culture?
Existing and Emerging Spaces
Culture is dynamic - remaining culturally fluent means monitoring evolutions in real-time. Ongoing insights from both existing and emerging spaces provide empirical data to guide cultural strategies over time.
Activating with Skill
A playbook provides guardrails to ensure activities align with brand foundations and minimize risks. Knowing where, when and how to activate ensures authentic participation.